Discovery
The first phase, Discovery, is all about understanding the customer's pain points and needs. This is done through observational studies, qualitative surveys, and interviews. The goal of this phase is to gather as much information as possible about the customer's experiences and to identify the key problems that need to be solved.
Identification
The next phase, Identification, is about taking the information gathered in the Discovery phase and turning it into a clear and concise documentation that defines the customer's pain points. This documentation is then used to create a complete picture of the customer's needs and goals, which is used to guide the next phase of the process.
Evaluation
The Evaluation phase is all about evaluating the customer's needs and goals in relation to user experience, technical capabilities, and business resources. This is done in collaboration with critical stakeholders across the business, with the goal of identifying the problems that can be solved for the customer.
Collaborative Solutions
The next phase, Collaborative Solutions, is all about generating new solutions that address user needs. This is done through a collaborative problem-solving process, where a cross-functional team works together to create new ideas that can be tested.
Planning, measuring & evaluating
The Planning, Measuring, and Evaluating phase is all about defining a plan for testing the solutions and measuring their success. Once the plan is in place, the team can evaluate the ideas and identify the most promising solutions.
Testing fast
The Testing phase is all about fast testing methods to qualify the solution for prototyping and further development. This is done through testing sprints and workshops, which allow the team to get feedback quickly and pivot as needed.
Prototyping solutions
The Prototyping phase is all about creating mid to high-fidelity prototypes and testing them with users. This is done through user testing, which allows the team to make adjustments and iterate before moving on to the final step of the process.
Handoff
The Handoff phase is all about handing over the design documentation, materials, and support to the development team. This includes design documentation on the problem being addressed, the solution being used, and the testing that was conducted to evaluate the solution.
By following this expanded Double Diamond Design Process, designers can achieve a high level of creativity, efficiency, and flexibility in their work. This process is designed to empower designers to focus on the most important part of their work.
