User-centred design has been raising the bar of quality experiences for the last few years - and this increased sophistication is leading to focused life-changing experiences for everyone when things just work. The friction is removed, and the added benefits enhance the product and service offering. When companies can deliver a pond experience, customer adoption and retention increase dramatically, and systems around maintaining the products and services streamline and become more feasible to manage. A genuine user-centred design approach encompasses all users, from the customers to the business owners and everyone in between.
How do we turn a business into a user-centred design business optimised with systems to increase positive customer experiences, streamline production, and deliver lasting value?
We rebrand with a research strategy that was conducted around your target user. This rebrand process is designed to give you the best outcome, and the new brand will be hyper-focused on your target audiences. In addition to this rebrand, you will have integrated and automated systems to improve the delivery of high-quality user-focused design content.
Alongside these custom-designed automated systems to deliver high-quality external communication content, like website EDMs and marketing collateral, I provide you with a complete integrated system. At the same time, I offer research product tools customised for your business to provide ongoing user research and testing for your customers. This will help keep your business ahead of the curve and help you get the best outcome from your products and services using these user-centred design tools.
The data collected from these tools and systems help measure a product's effectiveness and see how the customer perceives it. With research results, we set data-driven decision-making, which leaves out guesswork and intuition, and it's developed based on facts backed by research. Using the data-driven decision-making tools will ensure we keep in line with a user-centred design, guaranteeing we meet the customer's needs.
We can make smart business decisions based on facts backed by quality user-centred research. It will provide consistent, measurable data that drive actionable outcomes to support your users and help you grow.
The services & products I offer are made to streamline design in your company, allowing you to maximise your output. My user centre design systems and tools reduce wasted time and money.
The user-centred organisation, defined
A user-centred organisation exists to fulfil a purpose for its users, customers, and community and orients all its innovation and operations activities around those people. It has instilled user-centred design principles and applied them in their pure form to every aspect of its organisation.
- focuses on creating better human experiences
- builds resilience and de-risks innovation through continuous iteration and learning
- cares as much about the experience of its diverse, empowered teams as it does about its customers
- Intentionally, actively embeds these principles into the fabric of the organisation
Evolving into a user-centred organisation with a vision and purpose
Here are three forms of change that often happen alongside user-centred transformations
- Agile
- Design thinking
- Digital Technology
What does a user-centred organisation stand for?
It intentionally and actively embeds these principles into the fabric of the enterprise.
Users
Everything the enterprise does is focused on driving better experiences for users, customers, and the community.
Innovation and learning
It builds resilience and de-risks innovation through continuous iteration and learning.
User experience
It invests in the experience of its employees, shareholders, and suppliers as much as it does in that of its users, customers, and the community.
What does design do in a user-centred organisation?
Design can run autonomously and collaboratively and act, direct, and influence business decisions as a user-centred entity.
Design conducts user research collecting information from customers outlining their pain points and driving research around these problem areas.
How does design work in a cross-functional team
The design produces the visual marketing content and collaborates with the marketing department to build better user experiences with marketing material.
Design works alongside the product team to design a user experience and deliver interactive prototypes to guide decision-making.
IT and design work together to develop better technical user experiences with the hardware and software they work within.
The business facilitates collaboration between all teams integrating business needs, customer needs, and technical limitations and requirements.
